Page 13 - envision09-2020

Cover Story

OP T IC AL LENSE S

Essilor is once again fulfilling its mission Launched in early 2020, the Varilux®
to improve lives by improving sight with Comfort Max is the latest addition to the
more effective products: the Crizal® Rock™ Varilux range, distinguished by the way it
is a case in point. This anti-reflective provides each wearer with a larger vision
coating breaks the troubling compromise zone matched to their needs.
between scratch resistance and smudge
resistance. Guided by Flex Optim™ technology, the
lens adjusts the progression profile to
Thanks to Essilor’s unique High-Resistance each customer’s prescription (ametropia
Technology, which combines specific and addition), making it possible to
oxides known for their dust, scratch and enlarge the useful vision zone by +46 per
temperature resistant properties, the cent compared to Varilux Comfort 3.0.
Crizal Rock coating offers exceptional The wearer’s postural flexibility is thereby
scratch-resistance, together with ease improved, allowing more natural physical
of cleaning, while preserving Crizal’s positions when wearing the lenses.
well-known attributes: reduced glare, UV “Varilux Comfort Max guarantees
protection and dust- and water-repellent all-day-long vision comfort,” says Marion
properties. Aymond, Varilux and progressive lenses
brand manager for Essilor Canada.
“To create innovative products”, adds
Martine Ahier, senior marketing Tested and approved by wearers, Varilux “We are convinced that Varilux Comfort
manager, “we must also continually Comfort Max lenses achieve all-around Max will help eyecare professionals
improve processes. So, a new rigorous performance across vision zones. Eight equip young presbyopes and encourage
test protocol, the Lifeproof multi-test, out of 10 wearers experienced easier them to adopt progressive lenses,” adds
was developed to confirm performance adaptation and, nine out of 10 Aymond. “This Varilux innovation
of this coating. It combines technical, presbyopes who had never previously is a reliable vision solution and great
real-life and torture tests to assess the tried progressive lenses want to continue value, in line with customers’ connected
resistance of a lens to wearers’ hectic lives.” wearing them. lifestyle.”

NEW ARRIVAL

NO MORE

FOGGY

GLASSES

Avoid the inconvenience of foggy
glasses when wearing a mask or visor.
These microfibre cloths are suitable for
all optical surfaces including those with
anti-reflective coating.
Each cloth is reusable up to 600 times
and eective for 24 hours.

FULL LINE OF PROTECTIVE PRODUCTS ronor.com

/ www.ENVISIONMAGAZINE.ca / SEPTEMBER - OCTOBER 2020 / 11