Page 8 - envision09-2020

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Our View

Saint-Hubert (QC) J3Y 1V1
Paddy Kamen 4660, Montée Saint-Hubert,
Senior Editor 450 629-6005 / 1 888 462-2112
Fax: 514 360-6523
www.bretoncommunications.com
PRESIDENT/PUBLISHER
Martine Breton
t is challenging to say anything good about the COVID-19 pandemic. While it is martine@bretoncom.com
clear that as a country we have weathered the storm far better than many, many EDITOR-IN-CHIEF
Canadians remain out of work, businesses have shuttered permanently, and even JoAnne Sommers
Iworse, more than 9,000 Canadians have perished. Tel. 250 469-4350
mjsommers51@gmail.com
At the same time, some in our industry are getting back on their feet. They have had SENIOR EDITOR
Paddy Kamen
much to learn. New ways of doing things have become imperative and the eyecare Tel. : 778 363-3405
paddykamen@gmail.com
industry is no exception. Recent interviews with optometrists and opticians show that
ASSOCIATE EDITOR
some of the learning has resulted in unanticipated benefits. Shirley Ha, B. Sc (Hons), O.D.

“In the past, a slow month could make me worry but after closing down completely for SPECIAL ADVISOR, CONTACT LENSES
Joshua Josephson, B. Sc, OD, FAAO, FACLP
12 weeks I have a new perspective,” says Dr. Agata Majewski, owner of Owl Optometry MEDIA COORDINATOR / COPY EDITOR /
in Toronto. “We are learning ways to work more efficiently, and it is paying off in RESEARCHER
Omar Chraïbi
unexpected ways. For example, when we book patients for eye exams we ask at the editorial@bretoncom.com
same time if they want to book an appointment with an optician. When our staff WEB COORDINATOR
Vanessa Pelletier
help patients select frames, they spend more time getting information about what the advertising@bretoncom.com
person wants and needs before taking anything off the shelf. We now can help a person SUBSCRIPTION INFORMATION
select a frame by handling only about 10 frames. This makes a big difference when envision@bretoncom.com
it comes time to disinfect. And meeting clients by appointment has made work less GRAPHIC DESIGN
Marco Gagnon
hectic for staff, allowing them to provide better service.” design@bretoncom.com
ADVERTISING
Dr. Diana Monea, owner of two Eye Health Centres in Calgary and one in Regina, Martine Breton
worked throughout the pandemic on the front lines for patients with emergency martine@bretoncom.com
1 888 462-2112
vision needs. She says that patients want to have all their eyecare needs met in one Tel.: 450 629-6005
Fax: 514 360-6523
place, where they can trust social distancing and cleanliness practices. CIRCULATION / CLASSIFIED ADVERTISING
Vanessa Pelletier
With respect to optical lenses—the subject of the feature in this issue—Monea says that support@bretoncom.com
PRINTING
demand is up because more people are working from home. “For the first time in my Miromedia
experience, vision care has actually topped dental care in terms of insurance claims.”
Published six times a year
When asked if there is a silver lining to COVID-19, Monea responds: “Yes there Legal deposit
National Library of Canada
is! I consider COVID-19 an important reset for the whole world of what is really ISSN 1925-8801 (Print) | ISSN 1925-881X (Online)
important. This is the only moment in a century where globally we are forced, Canadian Publication Mail Product
regardless of fame, fortune, culture or race to say we are ALL affected and that only Convention NO 40021196
Postage Paid in Quebec
TOGETHER can we find a cure and a way to navigate this world again.”
Any reproduction, in whole or in part, of the herein
publication, is strictly forbidden, without the written
Thank you for reading Envision: seeing beyond. Thank you to all the ECPs and authorization of the publisher.
manufacturers who contributed to this issue. May you and your loved ones be healthy Printed in Canada
and may all your needs be met. n Please recycle
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6 / SEPTEMBER - OCTOBER 2020 / www.ENVISIONMAGAZINE.ca /