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Our View

JoAnne Sommers 4660, Montée Saint-Hubert,
Editor-in-Chief www.bretoncommunications.com
Saint-Hubert (QC) J3Y 1V1
450 629-6005 / 1 888 462-2112
A re you looking to strategically position your practice in 2022? Perhaps martine@bretoncom.com
Fax: 514 360-6523
PRESIDENT/PUBLISHER
Martine Breton
you should consider adding a specialty in vision therapy.
EDITOR-IN-CHIEF
Becoming a vision therapist lets you differentiate yourself and boosts
JoAnne Sommers
Tel. 250 469-4350
your bottom line while allowing you to make an important difference
joannesommers2@gmail.com
in your patients’ lives, says Dr. Shirley Ha in this issue’s feature story.
SENIOR EDITOR
“The process of adding vision therapy to their practices challenges ECPs to grow and Paddy Kamen
Tel. : 778 363-3405
learn about the vast mysteries of the brain as it connects to the eyes and vice versa. It paddykamen@gmail.com
also helps many patients who don’t realize how refocusing the eyes can empower a ASSOCIATE EDITOR
person to achieve his/her unmet potential. The financial profit that comes with that is Shirley Ha, B. Sc (Hons), O.D.
a nice bonus.” SPECIAL ADVISOR, CONTACT LENSES
Joshua Josephson, B. Sc, OD, FAAO, FACLP
You don’t have to miss out on the enjoyment of primary care optometry, either, since
very few practices provide only developmental/neuro-optometry services. MEDIA COORDINATOR / COPY EDITOR /
RESEARCHER
Omar Chraïbi
Dr. Kristel Jefferies, owner of Ottawa Valley Vision in Pembroke, ON, still practices editorial@bretoncom.com
primary care optometry. She says that her functional optometry and vision therapy WEB COORDINATOR
Vanessa Pelletier
practice takes up about half of her clinic hours each week. She also supervises the advertising@bretoncom.com
vision therapy delivered by four vision therapists, which leaves her with enough time
for primary care optometry. “I enjoy seeing my patients for their annual follow-up SUBSCRIPTION INFORMATION
envision@bretoncom.com
visits and building relationships with them.” GRAPHIC DESIGN
Marco Gagnon
Since she first entered practice in 2013, vision therapy has resonated strongly with design@bretoncom.com
Dr. Jefferies. “It seemed like the ‘bigger picture’ of optometric practice because it ADVERTISING
looked at the visual process as a whole and had direct functional impacts on patients’ Martine Breton
daily lives. Once I started seeing real patients as an intern and experiencing first-hand martine@bretoncom.com
1 888 462-2112
how functional optometry was changing their lives, I knew this would be the passion Tel.: 450 629-6005
Fax: 514 360-6523
of my career.”
CIRCULATION / CLASSIFIED ADVERTISING
Vanessa Pelletier
And as Dr. Michelle McKenzie, a Bolton, ON optometrist and president of Vision support@bretoncom.com
Therapy Canada (VTC) points out, this is a privately paid for service that is in great
PRINTING
demand. “It can help to diversify the revenue streams of any clinic, which is Miromedia
increasingly important as competition in the optical field intensifies.” Published six times a year
You’ll find other interesting articles in this issue of Envision. Dr. Ha, our resident expert Legal deposit
National Library of Canada
on contact lens-related matters, takes a look at the Pupil Light Reflex Fitness Check in ISSN 1925-8801 (Print) | ISSN 1925-881X (Online)
Making Contact. And Paddy Kamen has an insightful profile of Swiss designer Sven
Götti, who says his success with the eponymous Götti Switzerland collection is due to Canadian Publication Mail Product
Convention NO 40021196
relying on his instincts. Postage Paid in Quebec
Any reproduction, in whole or in part, of the herein
This issue brings to a close the year 2021. It has been very challenging in many ways, as publication, is strictly forbidden, without the written
we continue to deal with the ongoing impact of the ever-evolving pandemic. Hopefully, authorization of the publisher.
the old year has also brought you some rewards as well, both financial and otherwise. Printed in Canada
May the best manifest for all of us in the year ahead. n Please recycle
E

6 / NOVEMBER - DECEMBER 2021 / www.ENVISIONMAGAZINE.ca /