The 2015 100% Optical event, which will take place at London’s Excel February 7th –9th 2015, will be a fresh new event for Europe, building upon the huge success of the 2014 inaugural event. The 5,000 visitors to last year’s show clearly demonstrated the need for a major new optical event for Europe, putting the UK on the creative hub map.
For 2015, the event will be 30 per cent bigger than 2014. A number of new and improved features are being introduced to make it even more attractive to members of the optical industry within the UK, Europe and the rest of world. Key features of the event that proved so popular in 2014 will remain, such as the four clearly defined areas of focus (equipment and machinery, lenses, eyewear and business services).
There will be industry ‘hubs’ in each section to encourage networking and the launch of pioneering advancements in design and manufacturing. Attendees will appreciate the specially designed entrance and tunnel that lead to the heart of the event and the large central networking bar.
100% Optical will offer an extensive programme of international seminars (the 2014 event featured 90 hours of seminars with speakers from as far afield as Australia, South Africa, and Israel) and will emphasize a strong visual experience for visitors throughout.
A number of top UK and International eyewear brands have already confirmed their attendance at the event.