Centre Vu, the fashion forward, Montreal-based optical centre, organized an innovative Eyewear Designers event on March 19th to promote three exceptional designers, Henrik Ørgreen, Claus Bellinger and Alexandre Masse along with their iconic brands Ørgreen, Blac and Erlik.
Whether by integrating new materials, the harmonious use of colours and shapes or the high performance of their products, these designers distinguish themselves with the thought-provoking use, creation and development of new technologies. The Eyewear Designers event presented designer collections and offered media and invitees to the opportunity to meet and chat with the artists. Centre Vu also had the pleasure of welcoming Nikon Optical, which presented its latest state-of-the-art technological advancements in ophthalmic lenses.
The event was the perfect occasion to understand what makes a simple pair of glasses a unique piece of art. It was easy to discern the artists’ passion through their commentary. High quality, originality, precision and perfection characterize each model. Every minute detail is well thought out. At Ørgreen, colourist Sahra Lysell explained how the exclusive glasses are made by hand, with a colouring process that consists of over 15 individual steps, skilfully carried out at the world’s leading colour labs in Japan.
Claus Bellinger and Alexandre Masse also explained each step in the production of their frames with the emphasis on their inherent characteristics. The three lines presented at Centre Vu are all distributed in Canada by Prisme Optical Group.
Centre Vu is a unique, ultramodern space of 10,000 square feet where one can find 5,000 frames from 125 collections, including 43 for sunglasses and 25 for children. The optical centre ensures personalised customer care thanks to its state of the art technological system which allows staff to establish priorities and define waiting times. The team is comprised of eight optometrists, 16 opticians, as well as numerous style consultants, laboratory technicians and receptionists. Centre Vu is also equipped with a high performance laboratory that allows frames to be repaired and lenses to be processed on site in less than one hour.