Diane von Furstenberg and Google joined forces to launch the DVF | Made for Glass collection, a collaboration that melds the boldness and creativity of Glass Explorers with the confidence and independence of the DVF woman. The two brands first collaborated on a short film “DVF Through Glass” which provided an insider’s view of Diane von Furstenberg’s Spring 2013 runway show.
The limited edition collection of frames and shades is a watershed moment as technology meets fashion. Glass is smart eyewear with a tiny screen above the right eye that can connect wirelessly to the Internet, providing the wearer with access to information when he needs it without it getting in the way.
The development of the DVF | Made for Glass collection also involves a close partnership between DVF and Marchon Eyewear, the brand’s longtime licensing partner.
“Diane von Furstenberg is a visionary in the world of fashion and design,” said Claudio Gottardi, president and CEO of Marchon, a VSP Global company. “It was a natural fit to combine her innovative spirit with our own to produce this groundbreaking collection that is the first to unite the leaders in fashion, technology and optical. DVF | Made for Glass is poised to take wearable technology to the next level in high fashion.”
The full collection is sold on www.google.com/glass/start, and as exclusive packages on Net-A-Porter.com. Net-A-Porter is the first third-party retailer for Glass alongside MrPorter.com.