Marcolin Group and Emilio Pucci have teamed up for a worldwide exclusive license agreement for the design, production and distribution of optical frames and sunglasses for Emilio Pucci. The license, effective January 2015 with the launch of the first sunglasses collection, will run for five years and is renewable.
Giovanni Zoppas, CEO of Marcolin Group, says: ”We are very pleased to include Emilio Pucci in our licensing portfolio, a brand with a unique and extraordinary heritage, iconic and with a great and long-standing tradition. In common with them we have the high affinity for attention to the product and to the brand codes and values: these elements let us successfully face a more and more challenging market. Our product offering including Emilio Pucci will provide additional quality to the women’s universe that we address”.
Laudomia Pucci, CEO of Emilio Pucci, stated: “We’re enthusiastic to work with Marcolin Group. Both companies are bearers of Italian values and able to interpret with creativity and innovation the heritage and patrimony to which they are international witnesses. The continuous research of innovative materials, design and quality represent the great asset of this partnership. The agreement allows the product reinforcement in its global dimension, aiming to grow in traditional and new markets following the Pucci brand solidification and expansion”.
The timeless fashion brand Emilio Pucci is synonymous with luxury, colour, design and “joie de vivre”, represented in its famous prints, innovative silhouette and fabrics that go beyond seasonal trends, for more than 60 years.
Marchon, whose current license will expire on December 31, 2014, launched the collection in 2008.