Don Coulson has joined Modern Optical Canada, a division of Modern Optical International, as vice president of Canadian sales and operations. In this newly created position, Coulson, an industry veteran and Canadian native, will lead the company’s Canadian sales, marketing and business development efforts. Coulson, who is from Barrie, Ontario, brings over 25 years of eyewear and eyecare experience to his new role, including fourteen years on the road serving the western provinces of British Columbia, Alberta and Saskatchewan. Prior to joining Modern Optical Canada, Coulson was with Hilco Canada, Optiq Frames, Viva International Group and Imperial Optical.
“Don’s stellar reputation and extensive experience with generating growth, creating innovative programs and building high-performance teams make him uniquely qualified to thoughtfully expand our presence throughout Canada,” said Ken Weissman, president of Modern Optical International. “As the industry’s leading provider of value eyewear, we fill an important niche for thousands of ECPs. With Don’s keen leadership, we look forward to offering the same razor-sharp pricing, quality products and solid warranties to the many ECPs throughout Canada.”
Celebrating its 40th anniversary, Modern Optical International is a Chicago-based family-owned business started in 1974. Modern is an industry leader in providing quality eyewear for men, women and children with 17 unique collections representing over 800 styles.