Just a few days to go until the start of the 2014 Silmo show – the major international gathering of the optics industry.This year’s event promises to be dynamic and diverse with a string of new exhibitors, an improved layout, a relevant program of events and, as usual, a warm welcome.
Around 1,000 companies are expected to attend. One hundred are returning or exhibiting for the first time, including Marchon, De Rigo Vision, Schneider, Stepper, Satisloh, Bushnell Outdoor Products, Budri, and Kirk & Kirk. According to the organizers, the growth in the number of Italian companies exhibiting is remarkable, as is the continued presence of Korean designers. Silmo has also revamped and enhanced its website, with a wealth of information on markets, trends and news about the trade fair.
Not to be missed are new exhibition zones and an improved layout designed to facilitate the attendees’ experience. Stimulating events will further enhance the visitors’ knowledge. These events include:
• SILMO ACADEMY, providing training to opticians,
• FASHION STYLE, dedicated to fashion brands,
• TRENDS FORUM, this year devoted to colour.
New pop-up catering areas have been tailored to suit individual requirements, including vegetarian, halal, kosher and Japanese cuisine.