Tura celebrates its rich heritage at Vision Expo East with a momentous launch, alluring displays and special promotions. The company will highlight their namesake collection Tura, along with Brendel, and Ted Baker. Each brand will have a section at the booth that will focus on bringing its personality and history to life through enticing visual displays accentuating the collection’s positioning.
Tura will debut the “Tura Legends Collection”, a series of retro-inspired frames that pays homage to the brand’s history. These frames put a fresh spin on iconic designs from the golden age of glam. Revamped with a modern edge, this line offers luxurious elegance for today’s sophisticated woman. All styles are made in Europe or Japan, and feature the highest quality materials. Tura’s “Legends Collection” will also include three limited edition frames.
To celebrate the launch at Vision Expo East, Tura went digging through their vault of frames to create a museum caliber exhibit of vintage and new retro-inspired styles. Customers are invited to view and try on Tura’s vintage eyewear designs from past decades, dating back to the 1940’s through today. Additionally, customers can capture their nostalgic moment in the Tura Photo Booth.
The company will also showcase a dramatic display to introduce its new advertising campaign and brand positioning. Floor to ceiling printed images of the latest campaign will emphasize Tura’s legacy as a fashion leader in the eyewear industry.