The organizers have decided to offer attendees the best innovative shopping experience in an engaging atmosphere by kickingoff Bestore, an international award for the best eyewear display. Interior design, product display concept, interaction with the customer, communication andvisual merchandising are the criteriathat will be assessed. Store, conceptstore or retail outlet owners can directly apply for the competitionon the Mido website, uploadingphotos of their space and describing their strengths and qualities. An international jury of experts, notonly from the eyewear industry butalso from the marketing and visual merchandising sectors, will choose the winner who will receive the award at the Mido exhibition on Sunday, March 1.
The Bestore project stems from the increasing attention being given by the optical sector to retail marketing, which encompasses all communication and promotional strategies for stores. The goal of retail marketing strategies is to win over a larger and more diversified public and maximize the company’s brand awarness and profit. One of the most effective levers of retail marketing is to engage the customer by providing a welcoming space that can also offer a host of ideas and creative stimuli.