Nikon Introduces New Kids Line

NikonSummer holidays are winding down, which means it’s time for parents to prepare their kids for ‘back to school’. Nikon Optical Canada took this opportunity to launch Nikon Kids, a new series of single vision lenses, designed especially for children up to 15 years of age.

“With the start of a new school year, a trip to an eyecare professional will be top of mind for many families,” says Isabelle Mongeau, VP of Marketing and Business Development at Nikon Optical Canada. “Knowing that children can benefit visually and psychologically from proper lenswear, Nikon developed their kids’ package to support practitioners who fit this clientele. Every child is different, from the activities they enjoy to the way they act and think. Professionals can now offer even their youngest patients quality choices as unique as they are.”

Nikon Kids are available in two packages – Performance and Resistance. The 1.60 high index material of the first package delivers superior optical performance. Even better vision is achieved, thanks to Nikon ICE with advanced scratch resistance, anti-glare and easy-to-clean properties, as well as SeeCoat Blue to protect teens’ eyes against the negative effects of prolonged exposure to digital devices and artificial lighting.

The Resistance package is designed to stand up to even the toughest kid. Ultra-safe, shatterproof polycarbonate is made tougher yet with Nikon H scratch-resistant coating or Nikon HCC coating with scratch-resistance and anti-glare properties.

Both packages are offered in a comprehensive range (Rx and stock), at a price parents are sure to like. All lenses feature lightweight, durable materials with built-in 100 per cent UV protection, sure to keep up with any kid’s active lifestyle.

Nikon Kids are backed by an 18-month warranty that includes one replacement pair of lenses as the child’s prescription demands change.