Sàfilo Group and Jimmy Choo have extended their licensing agreement until December 31, 2018, for the design, production and distribution of the Jimmy Choo eyewear collections of sunglasses and optical frames. According to the Italian distributor, this reflects the outstanding growth of the brand’s eyewear business across all major countries, especially in Europe and North America.
“We are proud to count Jimmy Choo among our leading luxury fashion and top-growth eyewear brands,” commented Luisa Delgado, CEO of Sàfilo Group. “The brand’s uniquely glamorous and confidently iconic style inspires us to create distinctive eyewear that has exceptional appeal in the markets where it is distributed via premium quality channels. We see great potential for accelerated growth, particularly in Asia Pacific, China, and Latin America, enabled by our new commercial leadership capability.”
“We are very pleased to prolong our partnership with Sàfilo,” said Pierre Denis, CEO of Jimmy Choo. “We enjoy a strong and collaborative partnership producing designs that reflect the personality of the Jimmy Choo brand and the design vision of our Creative Director, Sandra Choi. Sàfilo’s expertise in commercial execution enhances the quality of our brand in the highest points of sales across the world. We look forward to further expanding our eyewear presence globally.”