Sàfilo Group and the Tommy Hilfiger Group, which is wholly owned by PVH Corp., announced a five-year renewal of their global eyewear licensing agreement for the exclusive design, development, production and distribution of the Tommy Hilfiger ophthalmic and sunglass collections. The agreement will run until December 31, 2020, with an optional five-year extension thereafter.
“We are very pleased to announce the early renewal of this important license, which seals the mutual trust between our two companies,” said Luisa Delgado, CEO of the Sàfilo Group. “We have achieved excellent results to date for Tommy Hilfiger eyewear, thanks to a seamless partnership that proved particularly effective for the quality design, product development, marketing, communication and distribution of the brand.”
“Sàfilo is a valued partner of the Tommy Hilfiger brand, and we are excited to renew this licensing agreement,” added Daniel Grieder, CEO of the Tommy Hilfiger Group. “Sàfilo’s long-standing global excellence in the eyewear industry, and their reputation for quality and innovation, are core values which continue to perfectly support our brand’s global premium and aspirational product positioning.”
Since establishing the global eyewear licensing agreement in late 2010, Sàfilo and the Tommy Hilfiger Group have partnered to consolidate and grow the Tommy Hilfiger brand’s global eyewear distribution business. During the forthcoming five-year term, the partnership will focus on expanding distribution in Asia and Latin America – both key markets with significant potential for expansion and category growth.