THE INTERNET MEETS BRICKS AND MORTAR
There’s a new kind of integration going on, a marriage, in fact, between bricks-and-mortar and the Internet. This feature looks at how other industries are combining the two and how their success can be applied to the optical industry. We will examine how consumers use online resources to find product, and evaluate bricks-and-mortar shops and the ECPs who run them. We’ll interview the creators of software and apps to discover the best resources for ECPs in their quest to achieve this integration. The story will
also look at the latest developments in Essilor’s plan to bring online help to bricks-and-mortar retailers.