Envision: seeing beyond – A magazine for eyecare professionals

THE WONDERFUL WORLD OF ADVERTISING

This feature examines trends in advertising (print, social media, direct mail, other media, including Internet) and discovers where those trends are, or are not, being used in the eyecare industry. From the macro level of manufacturer advertising to consumers (including celebrity endorsements), to the micro level of the independent ECP advertising to the local community, we’ll see what’s new, what’s effective and what ROI can be expected from various media.