Page 6 - Envision - July/August 2020

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Our View

Saint-Hubert (QC) J3Y 1V1
JoAnne Sommers 4660, Montée Saint-Hubert,
Editor-in-Chief 450 629-6005 / 1 888 462-2112
Fax: 514 360-6523
www.bretoncommunications.com
PRESIDENT/PUBLISHER
Martine Breton
s the world struggles to contain the COVID-19 pandemic, it’s easy to forget martine@bretoncom.com
that we’re grappling with another potential catastrophe. But while the EDITOR-IN-CHIEF
global health crisis continues to monopolize news headlines and command JoAnne Sommers
Tel. 250 469-4350
A most of our attention, the issues of climate change and environmental mjsommers51@gmail.com
degradation are not about to disappear.
SENIOR EDITOR
Paddy Kamen
Many of our current economic activities aggravate these problems, eyewear production Tel. : 778 363-3405
among them. The industry consumes a great deal of energy and generates a huge paddykamen@gmail.com
amount of waste. Every year, more than 100 million pounds of plastic waste – equivalent ASSOCIATE EDITOR
to the weight of approximately 25,000 cars, is produced by the sunglasses sector alone. Shirley Ha, B. Sc (Hons), O.D.
SPECIAL ADVISOR, CONTACT LENSES
There has been some progress in ameliorating these problems in recent years but for Joshua Josephson, B. Sc, OD, FAAO, FACLP
the most part, the industry continues to be part of the problem, not the solution. MEDIA COORDINATOR / COPY EDITOR /
RESEARCHER
Omar Chraïbi
But as our feature in this issue points out, some eyewear companies are taking their editorial@bretoncom.com
ethical and environmental responsibilities very seriously. They are finding innovative WEB COORDINATOR
Vanessa Pelletier
ways to create beautiful, high-quality optical frames and sunglasses using sustainable advertising@bretoncom.com
or recycled materials that help to clean up the planet while creating jobs and improving
life in communities around the world. SUBSCRIPTION INFORMATION
envision@bretoncom.com
These sustainable products resonate with consumers in North America, Europe and GRAPHIC DESIGN
Marco Gagnon
elsewhere, for whom environmental responsibility is an important value. Sustainability design@bretoncom.com
is a major growth sector and the market for such products in the U.S. alone is forecast ADVERTISING
Martine Breton
to be reach $150 billion in sales by 2021, according to Nielsen, a global measurement martine@bretoncom.com
and data analytics company. 1 888 462-2112
Tel.: 450 629-6005
Fax: 514 360-6523
While some ECPs express doubts about the quality of glasses made with natural or
recycled materials, we encourage you to investigate this emerging field to discover CIRCULATION / CLASSIFIED ADVERTISING
Vanessa Pelletier
which ones you can support. A growing part of the consuming public is looking for support@bretoncom.com
high-quality sustainable products and is even willing to change their buying habits to PRINTING
support them. This represents a business opportunity for ECPs, particularly those who Miromedia
are also committed to finding eco-friendly solutions to the problems our planet faces. Published six times a year
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There’s more good reading in this issue of Envision: seeing beyond magazine. Dr. Shirley National Library of Canada
Ha has some good advice for dealing with the special challenges facing ECPs in the era ISSN 1925-8801 (Print) | ISSN 1925-881X (Online)
of COVID-19. There’s also a piece on the beneficial effects of the Mediterranean diet, Canadian Publication Mail Product
which was named the world’s healthiest diet by U.S. News & World Report for the past Convention NO 40021196
Postage Paid in Quebec
three years. Any reproduction, in whole or in part, of the herein
publication, is strictly forbidden, without the written
The summer is upon us and while it is bound to be a very unusual one, we hope you authorization of the publisher.
have the opportunity to spend time with family and friends, enjoying some of the many Printed in Canada
pleasures our country has to offer. Stay well and see you in the fall. n Please recycle
E

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