2012 Survey of Canadian Eyecare Professionals

  • More than 130 pages of data and graphics!
  • More than 100 questions answered!
  • Information broken down by region AND by profession!

~ What is the amount of an average sale?
~ What is the breakdown of sales in the different categories of products? 
~ Who are the industry leaders in frames, lenses, contact lenses and accessories?
~ What brands are consumers asking for?
~ What are the top sellers?
~ How are professionals being solicited and how many suppliers are they dealing with?
~ How much are they spending?
~ Etc.

The 2012 Survey of Canadian Eyecare Professionals answers all this and MORE!

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Breton Communications launched the first-ever, web-based survey of Canadian eyecare professionals in May 2012.Email invitations to participate were sent to over 4,900 vision care professionals and retailers. More than 960 professionals (nearly 20%) started the questionnaire and over 530 completed it, giving the survey a  57% completion rate.

Using an online sample size calculator and an approximate population of 12,000 Canadian professionals, the survey represents the profession with a 4.135% margin of error and a confidence level of 95%.
 
 The results of this survey provide an overview of national trends regarding:

  • Demographics
  • Sales / Services / Consumer behaviour
  • Internet usage and issues
  • Marketing
  • Purchasing
  • Human Resources / Education / Trade shows
  • Eco-responsibility
  • Challenges and opportunities