Page 29 - envision09-2020
P. 29
In the News
New Media Campaign by Essilor Canada to
Accelerate Recovery
To accelerate their post-Covid relaunch, Essilor Canada is back
with a media campaign to reach consumers in need of visual
solutions, help them find a neaby eyecare professional and help
drive traffic to ECP practices.
“The campaign will reach five million Canadians with the
message: Discover customized lenses for your connected life.
See more. Do more. Essilor,” explains Christophe Perreault,
president, Essilor Canada.
Through December the message will be delivered nationally
through digital marketing: web banners, social media
(Facebook and Instagram), SEM and influencers, such as
Maxime Laoun, Eli Garcia and Sandra Sassine. The influencers
are also participating in a special project for the Quebec
market: a series of one-minute TV spots presenting testimonials
on the visual challenges they face and the solutions Essilor
offers through the support of ECPs. The messages started airing
mid-August, during prime time on Quebec news channels, and
will continue until mid- October. They are also available, with
English sub-titles, on Essilor’s YouTube channel.
“This media campaign complements other initiatives we
have put forward to support ECPs, including online training, For more information about Essilor Canada’s media campaign,
promotional offers, and new products, as part of a comprehensive contact your Customer Experience agent or Business
approach to recovery,” adds Perreault. Consultant.
KS-ROMA Tortoise
55-19-150
For your CLIENTS REQUIRing A BIGGER FIT
ronor.com
/ www.ENVISIONMAGAZINE.ca / SEPTEMBER - OCTOBER 2020 / 27
