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In the News

/ mod. Kusi / / mod. Lisa P. /

/ mod. Ksenia E. /
Run the City Collection from Luxury German Eyewear Brand ic! berlin

Luxury eyewear manufacturer ic! berlin launches their latest The most noteworthy addition to the collection is the upgrade
collection dedicated to the eccentricity and individualism of its of ic! berlin’s signature Silk collection. Stronger, lighter metal,
namesake: Berlin, Germany. Run the City draws its inspiration along with a durable hinge system secures the frame and
from the contemporary, edgy and carefree aura of the streets provides a sturdy, flexible pair of optics. Fresh hues of blue, gold
and people of Berlin. It embodies Berlin’s unique aesthetic with and red have been added to the interior of the glasses for a pop
bold attitudes and even bolder frames that feature new styles, of colour, in contrast to the metal exterior, as seen on the Lisa P.
colourways and the introduction of acetate. and Ksenia E models. This season’s collection also offers mixed
Under the direction of Sylvia Jensch, the new CMO of ic! material eyewear models with urban semi-transparent acetates.
berlin, Run the City strongly expresses the belief that everyone One pair that embodies the theme of standing out and standing
belongs, and never let anyone define who you are but yourself. strong is the Kusi in Rosé Gold which is entirely made out of
The brand represents people who determine their own destiny, stainless steel, from tip to nose pad.
question the old and write new stories.
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