Page 32 - envision09-2020

In the News

GIGI Studios Presents Its New
AW 20/21 Collection:
The Way Out

/ mod. Mia / / mod. Amanda /
GIGI Studios is launching its new collection inspired by Acetate designs with thick profiles such as MIA or BRIGHT
the decade of the ‘70s, with a contemporary touch and stand out in the GIGI Studios Optical Collection. Stainless
concentrating, more than ever, on the details. It is made steel, oversized shapes are prominent, such as the rounded
up of 22 models: 11 from the GIGI Studios SUN collection JUPITER or the hexagonal LINDA. The new models
and 11 from GIGI Studios Optical. from GIGI Studios SUN are a tribute to the significantly
The new designs are a modern take on more classic styles. oversized shapes from the decade of the ‘70s, with acetate
Avant-garde designs holding connotations of freedom models such as VIVIENNE or AMANDA. In stainless
and personality, with a look that brings together past, steel, the geometric frames such as BRISA, NIKI or
present and future, turning its designs into a flagship for MONTANA stand out, as well as the sophisticated mini
individuality. design, LEX.
GIGI Studios is distributed in Canada by Mood Eyewear.

Coopervision Announces Sarah Michelle
Gellar as Spokesperson to Increase
Awareness of Myopia Management

CooperVision announced popular U.S. television actress,
producer and entrepreneur Sarah Michelle Gellar as the
spokesperson for its Brilliant Futures Myopia Management
Program. Brilliant Futures is built around MiSight 1 day,
the first and only FDA*-approved soft contact lens to slow
the progression of myopia in children ages 8-12 at the
initiation of treatment.
“In this particular moment in time, with so many children
learning virtually and spending less time outdoors, the
topic of myopia management is more relevant than ever
before. As category creators and leaders in the myopia Sarah Michelle Gellar
management sector, we believe it is our responsibility and
privilege, alongside the optometric community, to educate “My husband and I are both nearsighted – and our myopia
parents and offer them tools to help their children who has continued to worsen over time,” said Gellar. “We want
may be struggling with myopia. Our decision to make this our kids to have a chance for better vision and lower their
sizable investment in educating parents is consistent with risk for future eye health issues. While regular eyeglasses
our view that addressing myopia early is vitally important,” or contacts help children see a whiteboard or tennis ball
said Daniel G. McBride, president of CooperVision. today, MiSight 1 day lenses offer children the benefits of
This new, multichannel, direct-to-consumer advertising clear vision while slowing myopia progression during their
campaign featuring Gellar will highlight the importance growing years*. That is why I am thrilled to be partnering
of annual comprehensive eye exams in monitoring the with CooperVision on this campaign.”
progression of myopia in children. * U.S. Food and Drug Administration

30 / SEPTEMBER - OCTOBER 2020 / www.ENVISIONMAGAZINE.ca /