Page 15 - envision09-2020
P. 15

Cover Story

                                                                                            OP T IC AL LENSE S
            Hoya Vision Care Canada, champion of the independent
            practice, is maximizing the potential of its partners with an
            innovative  new  lens  to  help  manage  myopia  progression.
            Aimed at the age 6-18 market, the MiYOSMART lens was
            released on July 1, 2020.

            MiYOSMART´s efficacy is based on patent-protected
            D.I.M.S segments, which create a myopic defocus effect.
            This low-maintenance, multi-coating lens is water-repellant,
            easy to wipe and durable, with UV protection making it
            suitable for the target market.

            The D.I.M.. technology in MiYOSMART was clinically proven
            to succeed in the control of myopia progression in the majority
            of children, and in 2018, it was awarded the prestigious
            Grand Prize, Grand Award and Special Gold Medal at the 46
            International Exhibition of Inventions of Geneva, Switzerland.
            “This is the myopia management option that the Canadian  Eyecare professionals who plan to dispense MiYOSMART
            market has been waiting for and we are proud to provide  lenses will be required to complete a certification program
            such an effective treatment with award-winning technology   that ensures a comprehensive understanding of the
            that emphasizes Hoya’s leadership in the optical industry.”   technology and recommended fitting protocols.
            said Ahmos Henry, president of HOYA Vision Care
            Canada.*                                            The  demand  for  MiYOSMART  is  well  established,  as
                                                                myopia  is  expected  to  increase  significantly  as  children
            With the focus on educating both eyecare professionals and  take part in more near-sighted activities like using digital
            parents on the importance of treating myopia and the various  devices to study and read. Kids are also spending less time
            options that are currently available, MiYOSMART will be a  outdoors. Hereditary, behavioural, and environmental
            welcome addition to helping combat myopia as a safe, easy and  factors also play a part. An estimated five billion people, or half
            effective, non-invasive option with proven results.   of the global population, could be affected by myopia by 2050.   n
            *As of September 15, 2020, Ahmos Henry is no longer with Hoya Vision Care Canada. Bernard Lecavalier has been designated as the interim president replacement for Canada until a permanent replacement has
            been chosen.

                                                                                       NEW ARRIVAL




                                                      OPTI-SANI 500ml hand sanitizer kills germs
                                                      and pathogens on contact and is approved
                                                      by Health Canada.
                                                      The formula is enriched with aloe vera to
                                                      protect and moisturize your hands.

                                                      FULL LINE OF PROTECTIVE PRODUCTS          

                                                                                     /  /  SEPTEMBER - OCTOBER 2020  /  13
   10   11   12   13   14   15   16   17   18   19   20